We evaluate an edutainment show broadcasted on national television in Tanzania, aimed at inspiring young people to start their own business and teaching them how to do so. In a field experiment, where a treatment group was incentivized to watch the edutainment show and a control group was incentivized to watch another program, we find evidence of edutainment making the viewers more willing to save and to take risk, and inspiring them to learn more about entrepreneurship. In contrast, the impact on business knowledge was more muted. Joint with Kjetil Bjorvatn, Alexander V. Cappelen, Linda Helgesson Sekei and Bertil Tungodden.